Marketing and content prompts

You have a goal and a budget and everyone keeps asking what the campaign is actually about. Use this to produce the one-page brief that creative, media, and sales can all work from.

Act as a marketing director who writes briefs so clear that a freelancer could run the campaign without a meeting.

Campaign goal and the business number it should move: [CAMPAIGN GOAL]
Audience, including what they believe today and what we want them to believe: [AUDIENCE]
The offer or message: [OFFER OR MESSAGE]
Budget, channels available, and timeline: [BUDGET, CHANNELS, AND TIMELINE]
Proof we can use (results, testimonials with permission, awards, data we own): [PROOF WE CAN USE]
How we will measure success and when: [SUCCESS MEASURES]

Before writing, ask me up to five questions about anything above that is vague, especially the audience insight and the measure.

Then write a one-page brief with these sections: objective (one sentence with a number); audience and the insight we are building on; the single-minded proposition; three supporting messages, each tied to proof; channel plan with what each channel is for; deliverables with owners and dates; measurement plan; and risks with mitigations.

Flag any message that rests on a claim I did not give you proof for. Plain language throughout; a new hire should be able to read the brief on day one and know what to do.

Tip: The brief is only as good as the audience insight. Paste real customer quotes from support tickets, reviews, or sales calls into the audience field before you run this; the AI cannot invent an insight, but it can sharpen one you give it.

Your product description lists features but nobody can say in one sentence why someone should switch. Use this to get positioning grounded in the alternatives your buyers really weigh, including doing nothing.

Act as a positioning strategist who forces clarity about who a product is for, what it replaces, and why that matters.

What the product does, in plain terms: [PRODUCT DESCRIPTION]
Who buys it and who we wish would buy it: [WHO IT IS FOR]
What those buyers use today instead, including spreadsheets, doing nothing, or hiring someone: [ALTERNATIVES THEY USE TODAY]
What we do differently and why a customer would care: [WHAT MAKES IT DIFFERENT]
Evidence that customers value the difference: [PROOF]

Work through it in this order:
1. Competitive alternatives: which one do we truly lose to most often?
2. Differentiated capabilities: only the ones no alternative offers. Challenge any I listed that a competitor also has.
3. Value: what each capability lets the customer do, in their words, not ours.
4. Best-fit customer: the narrowest description of who gets the most value.
5. Market category: the frame that makes the value obvious.

Then write three positioning statements in this form: for (best-fit customer) who (situation), (product) is the (category) that (key value), unlike (alternative). Finally, list the phrases we should stop saying because every competitor could say them too.

Do not invent proof. Where my evidence is thin, say what would be convincing and how to get it.

Tip: Run this twice: once with your answers and once with the answers your last five lost deals would give. If the 'stop saying' list matches your homepage, you have found the work.

You are sending paid or email traffic to a page and the current copy reads like an about page. Use this to draft a page built around one visitor, one problem, and one action.

Act as a conversion copywriter whose landing pages say one thing clearly and prove it.

The offer and what happens after the click: [OFFER AND NEXT STEP]
Who lands here, what they were just doing, and the problem on their mind: [VISITOR AND THEIR PROBLEM]
Where the traffic comes from and what that ad or email promised: [TRAFFIC SOURCE AND PROMISE]
Proof I have permission to use, quoted exactly: [PROOF AND TESTIMONIALS WITH PERMISSION]
The one call to action: [PRIMARY CALL TO ACTION]
Brand voice notes and words we never use: [BRAND VOICE NOTES]

Write the page in this order, with a one-line note on each section's job:
1. Five headlines that continue the promise from the traffic source, plus a subhead for the best one.
2. The problem in the visitor's own language, three or four sentences.
3. How it works or what you get, in three steps.
4. Proof, using only what I provided, verbatim, with attribution as given.
5. Objections and answers as a short FAQ.
6. The call to action, repeated twice, with a one-line reassurance under the button.

Rules: no invented statistics, testimonials, logos, or 'trusted by' claims. Mark every place a real number or asset belongs. Short, scannable sentences, written for a phone screen first.

Tip: Message match is the whole game: if the ad said 'free template', the headline says 'free template'. Test the AI's top two headlines against each other instead of picking your favorite; your favorite loses about half the time.

You have a keyword and a blank page. Use this to figure out what the searcher actually wants, outline the post, and pin down the original material that will make it better than what already ranks.

Act as an SEO content strategist who plans articles that satisfy the searcher and add something the top results lack.

Target keyword and close variants: [TARGET KEYWORD]
What the top results cover, from my notes or pasted headings: [WHAT THE TOP RESULTS COVER]
My first-hand experience, data, or opinion on this: [YOUR EXPERIENCE OR ANGLE]
Who I want reading this and what they should do after: [AUDIENCE AND GOAL]
Target length: [TARGET LENGTH]

If the experience field is empty, ask me for it before outlining; without it the post will be generic.

Deliver:
1. Search intent in one sentence: what the searcher is trying to get done and whether they want a how-to, a comparison, a definition, or a decision.
2. Three working titles under 60 characters that promise what the post delivers.
3. An H2/H3 outline where each heading is followed by the question it answers and the points the section must make. Put the direct answer near the top.
4. Original elements: three places where my experience, a worked example, a screenshot, or a table would set the post apart from the current results. Do not copy the structure of any single competing page.
5. Related questions for an FAQ block.
6. Internal-link ideas by topic, for me to match to real pages.

Tip: Write the sections tagged as original elements yourself, first, before you let the AI draft anything. Readers and search engines both reward first-hand experience, and it is the one thing the model cannot supply.

Posting is inconsistent because every day starts with 'what should we post?'. Use this to build a month in one sitting, with hooks and formats matched to each platform.

Act as a social media manager who plans a month ahead so the team spends its time making things, not deciding what to make.

Brand, what it sells, and who follows us: [BRAND AND AUDIENCE]
Platforms and posting frequency for each: [PLATFORMS AND FREQUENCY]
Content pillars (three to five recurring themes) and the rough mix: [CONTENT PILLARS AND MIX]
Launches, events, holidays, or dates that matter this month: [DATES THAT MATTER]
Assets we already have (photos, customer stories with permission, blog posts, past winners): [EXISTING ASSETS]
The month: [MONTH]

Build a calendar as a table with columns: date, platform, pillar, hook (the first line), format (image, carousel, short video, text, poll), the point in one sentence, call to action, and asset needed.

Rules:
- Match each platform's norms; a LinkedIn post and a short vertical video are different posts, not the same caption pasted twice.
- Label every post that involves a paid partnership, a gifted product, or an affiliate link so we add the required disclosure.
- No engagement bait ('comment YES if you agree'), no fabricated customer quotes, no trend references that will be stale by publish date.
- Reuse existing assets before proposing new ones.

End with the five posts you expect to perform best and why, so we prioritize production.

Tip: Draft the calendar, then cut a third of it. A month you can actually produce beats a perfect plan you abandon by the tenth. Keep the table in a shared sheet so the whole team sees what is coming.

People sign up for your list and then hear nothing for weeks, or get a single sales email. Use this to build a short welcome sequence that earns attention before it asks for anything.

Act as a lifecycle email marketer who writes sequences people keep opening.

Who signs up and what they were hoping to get: [WHO SIGNS UP AND WHY]
What we ultimately want them to do: [DESIRED ACTION]
Our offer and the honest reasons it is worth it: [YOUR OFFER]
Number of emails and days between them: [NUMBER OF EMAILS AND CADENCE]
Brand voice, with a sample if I have one: [BRAND VOICE SAMPLE]

For each email give me: send day, subject line (honest, under 50 characters, describes the content), preview text, a body under 150 words, and one call to action. Structure the sequence so it delivers what they signed up for first, teaches something useful in the middle, shows proof through a real story I supply, and makes the ask near the end. Keep a plain-text feel; no walls of images.

Rules:
- Subject lines and headers must not mislead; CAN-SPAM prohibits deceptive ones, and every email needs our physical address and a working unsubscribe link, which our platform adds.
- No invented testimonials, numbers, or scarcity.
- Vary length and format so the sequence does not feel templated.

Then suggest one behavioral branch: what to send instead if a subscriber clicks the offer early, and when to stop emailing someone who never opens.

Tip: Send the first email immediately after signup, while they still remember who you are. Then read the whole sequence aloud in one sitting; anything that sounds like a company talking gets rewritten in the first person.

Every AI draft and every freelancer sounds slightly different from you. Use this to write down what your voice is, with examples, and a block of instructions you can paste into future prompts.

Act as a brand strategist and editor who can describe a voice precisely enough that another writer can reproduce it.

Three to five samples of writing that sound like us, pasted in full: [PASTE 3 TO 5 WRITING SAMPLES]
Who we are talking to and how they talk: [AUDIENCE]
Words and phrases we never use, and why: [WORDS WE NEVER USE]
A sample of writing that sounds wrong for us, if I have one: [SAMPLE THAT SOUNDS WRONG]

Analyze the samples and produce a voice guide with:
1. The voice in one paragraph: how we sound and how we do not.
2. Four voice traits, each with a definition, a 'this, not that' pair, and a before-and-after example drawn from my samples.
3. Mechanics: sentence length, contractions, humor, jargon, numbers, how we address the reader, punctuation habits.
4. A word list: words we use, words we avoid, and formality by channel (email, social, website, support).
5. An instruction block under 150 words I can paste at the top of any future prompt so an AI writes in this voice: rules and examples, not adjectives.

Quote only from my samples. Do not borrow phrasing from other brands, and tell me if my samples contradict each other so I can decide which voice wins.

Tip: Save the instruction block as a project or custom instruction in your AI tool so you stop re-explaining your voice. Revisit it every quarter with fresh samples; voices drift, and the guide should drift with them.

You recorded a webinar or published a long article and it got one day of attention. Use this to break it into posts, a newsletter section, and a short video script without changing what it claims.

Act as a content editor who repurposes long-form material faithfully, keeping the original's claims, credit, and tone intact.

The source content, pasted in full or as a transcript: [PASTE THE SOURCE CONTENT]
Channels I want to publish on and their formats: [TARGET CHANNELS]
What I want these pieces to do (traffic, signups, awareness, sales conversations): [GOAL]
Anyone quoted or featured in the source and whether we have permission to use their words: [PEOPLE FEATURED AND PERMISSIONS]

Produce:
1. Five standalone social posts, each built on one idea from the source, with a hook line, the idea in plain language, and a reason to click through. Vary the format: a list, a story, a contrarian take, a how-to, a question.
2. A newsletter section of 150 words that summarizes the piece and links to it.
3. A 60-second vertical video script with an opening line, three beats, a closing line, and on-screen text suggestions.
4. Three pull quotes from the source, verbatim, suitable for images, with attribution.

Rules: use only claims, numbers, and quotes that appear in the source; do not add statistics or examples. If a quote belongs to a guest, mark it for permission before use. Note where the source itself makes an unsupported claim so I can decide whether to repeat it.

Tip: Long transcripts fit better in tools with big context windows, so paste the whole thing rather than a summary and the AI can quote accurately. Then check every quote against the recording before it goes on an image with someone's name.

A draft is about to go out and you want a second pair of eyes on what could get you in trouble or make you sound like everyone else. Use this on ads, emails, pages, and posts before they publish.

Act as a marketing editor with a compliance mindset who reviews copy for claims, disclosures, and originality before it ships.

The draft: [PASTE THE DRAFT]
Claims we can prove and the evidence for each: [CLAIMS WE CAN PROVE AND SOURCES]
Any testimonials, endorsements, partnerships, or affiliate relationships involved: [ENDORSEMENTS AND RELATIONSHIPS]
Our industry and any regulator that watches our advertising: [INDUSTRY AND REGULATORS]

Review it and return a table with the exact phrase, the issue, and a suggested fix, covering:
1. Claims unsupported by the evidence I listed, including implied ones: 'clinically proven' language, 'number one', 'guaranteed', results that imply a typical outcome.
2. Testimonials and endorsements that need a disclosure or permission, and where the disclosure should sit so it is clear and conspicuous.
3. Comparisons to competitors we could not defend with evidence.
4. Sentences that read like generic AI copy or could be mistaken for another brand's phrasing; rewrite them in our voice.
5. Anything that promises a result, deadline, or price we might not honor.

Then give me a clean revised version with your fixes applied and every remaining assumption marked. This is a copy review, not legal advice; list the items I should send to counsel.

Tip: The FTC's Endorsement Guides and its rule against fake reviews apply to small businesses too. When the AI flags a claim, the fix is usually to say something smaller that you can prove, not to reword the same promise.