Synthesia turns a written script into a video of a presenter reading it. You choose an avatar (stock or a version of yourself), pick a voice and language, add slides, screen recordings, and text, and the video renders in minutes. No camera, no studio, no re-shoots when the policy changes; edit the script and render again.
It is built for corporate video: onboarding, compliance training, product updates, sales enablement, and internal announcements. Templates, brand kits, collaboration, comments, and export to SCORM for learning systems reflect that. One-click translation produces the same video in other languages with the avatar's lip movement matched to the new audio.
The avatars are good and still recognizably synthetic on close viewing, which is fine for a compliance module and wrong for a brand anthem. The right way to think about it is as a replacement for the awkward, out-of-date recorded training video, and for the slide deck that should have been a two-minute explainer.
Best for
- HR professionals and trainers producing onboarding and compliance content that changes every year
- Customer service and operations managers explaining new processes and product changes to distributed teams
- Marketers and sales teams who need multilingual product explainers without hiring presenters
- Teachers and instructional designers building microlearning modules for an LMS
- Companies that want consistent, on-brand video from many contributors who are not on-camera people
Not ideal for
- Emotional brand storytelling or anything where a real human presence is the point
- Cinematic content; use Runway or a production team for that
- Very tight budgets with lots of video minutes; per-minute limits on lower plans add up
Key features
Pricing
A free plan with a few minutes of video per month and a limited avatar selection; paid individual and small-team plans (starter and creator levels) that raise the monthly minutes and add more avatars, custom backgrounds, and better collaboration; and enterprise plans with pooled or unlimited minutes, personal avatars for the team, SCORM export, single sign-on, and priority support. Pricing changes often; check the vendor's current plan page.
Minutes of rendered video are the unit that matters. Check whether re-renders consume minutes on your plan, and proofread the script before you render a long video.
Pricing changes often. Confirm current plans on the vendor's site before you buy.
Pros and cons
Pros
- Fastest way to produce a presentable training or announcement video from a script
- Updates cost minutes, not a re-shoot; change three words and render again
- Broad language coverage with matched lip movement makes multilingual rollouts practical
- Enterprise features (SCORM, SSO, brand controls, collaboration) fit how learning and communications teams actually work
Cons
- Avatars remain slightly uncanny, and gestures and expressions are limited
- Minute limits on lower plans constrain teams that produce a lot of video
- Strict content moderation can block legitimate but sensitive topics; check the policy before planning content
- Viewer fatigue is real: a library of identical avatar videos gets skipped
How people use Synthesia at work
HR professionals: keep compliance training current
Build the annual training as a set of short scenes, one per policy point. When a policy changes, edit that scene's script and re-render. Keep a human-hosted intro so the course does not feel fully automated.
Customer service reps: explain a process change to the whole team
Write a ninety-second script with the old way, the new way, and where to find help. Add a screen recording of the new tool. Send the link with a two-question quiz to confirm it landed.
Marketers: localize a product explainer
Produce the English version with a stock avatar, translate it into your top markets, and have a native-speaking colleague or contractor review each. Swap in localized screenshots where the interface differs.
Teachers: build microlearning for an LMS
Split a topic into three-minute modules, each with an avatar explanation, a slide, and a check question. Export as SCORM so completion tracks in your LMS, and cite sources in the notes for anything factual.
Getting started
- Sign up at synthesia.io, pick a template such as a product update, and paste a real ninety-second script from a recent announcement.
- Choose an avatar and voice, add pronunciation hints for product names, and render. Watch it with the sound off and on; awkward phrasing is much more obvious when spoken.
- Translate the video into one other language and send it to a native speaker for a sanity check.
- Before rolling out, read the content policy and the personal avatar consent process, and decide who in your company is allowed to create avatars.
Alternatives to Synthesia
ElevenLabs
Lifelike AI voices for narration, dubbing, transcription, and voice agents
Descript
Edit videos and podcasts by editing the transcript, with AI cleanup and an AI assistant
Runway
Generate and edit video from text, images, and reference clips with Runway's Gen models
Canva
Design for non-designers, with Magic Studio AI for text, images, video, and resizing.
Frequently asked questions
Is Synthesia free?
Can I make an avatar of myself?
Do people mind watching avatar videos?
Is Synthesia secure enough for internal company content?
Independent review. Pricing is described in words because plans change often; check the vendor's site.